When should publishers disclose AI assistance?
A useful AI disclosure names the task, the checks that actually happened and the person accountable. Build a policy around what readers could otherwise misunderstand.
By Simon
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AI search referrals: what publishers should measure now
A traffic decline is only the start of the diagnosis. Use a publisher worksheet to connect search exposure, observed AI referrals and customer outcomes without overstating attribution.
By Simon
Paid content or membership: what will your audience keep paying for?
Choose the recurring promise before the membership software. Use an offer worksheet, hypothetical business examples and a customer interview script to test what is worth paying for.
By Simon